Demographics

According to the latest Nielsen Report, Town Place boasts strong demographics. Residents in the area are predominately members of growing families and enjoy high incomes which are well above the national average. Population in a 3-mile radius is 42,271 and 101,170 in a 5-mile radius. Town Place has great visibility, access, parking, and is conveniently located on Route 27 in the Greater Princeton area of NJ, a thriving community. According to the Nielsen Prism Matrix, the four most strongly represented demographic segments in our area are:

Winners Circle:
Defined as a Professional Executive Suburban Families between the ages of 45-64. Individuals in this cluster are most likely to shop at stores such as Ann Taylor and Talbot's.

Upward Bound:
Defined as Young, White Collar Families between the ages of 35-54 with children under the age of 18. Individuals in this cluster are most likely to be very "brand" loyal, and purchase new vehicles.

Executive Suites:
Defined as Professional Upscale White-Collar couples between the ages of 45-64. Individuals in this cluster are most iikely to belong to a health club and enjoy traveling abroad.

Kids & Cul-de-Sacs:
Defined as Upscale Suburban Families between the ages of 35-54 with children under the age of 18. Individuals in this cluster are most likely to visit theme parks, and use their debit card.